Measuring Impact
Over 100 million people in America don’t have a park within a 10-minute walk of home. Together, we can ensure every community has equitable access to active spaces, while building your brand and providing data on the lasting impact your CSR makes. Why parks?
Parks Promote Diversity, Equity and Inclusion
We learn from those whose experiences, beliefs and perspectives are different from our own. Diverse outdoor environments are an equalizer among people, they challenge stereotypes, encourage critical thinking and help people to improve communication with people from different backgrounds.
Parks Increase Physical Activity
In a comprehensive study of people who got regular exercise in their local park, the frequency of exercise and frequency of park use are associated with park proximity and the access to free equipment.
Parks Improve Mental Health
Spending time in nature triggers a physiological response that lowers stress. In fact, exposure to nature has been linked to many mental health benefits, including improved attention, better mood, reduced risk of psychiatric disorders, and more.
Parks Strengthen Local Economies
The National Park and Recreation Association revealed that America’s local park and recreation agencies generated over $154 billion in economic activity and supported over 1.1 million jobs. Additionally, parks can increase property value, tourism, and new businesses.
Parks Encourage Intergenerational Activity and Civic Engagement
According to a recent report, parks increase contact between generations for the common good and strengthen social relations between people of diverse generations and backgrounds in ways that build trust, increase social capital, and encourage community engagement.